# Emma — AI talent manager for creators

> Emma is an AI talent manager for creators, built by Creator Compute Company (formerly Retrograde). Emma runs the commercial side of brand deals end to end: brand research, finding contacts, outreach, inbound triage, pricing and negotiation, contract review, gifting, affiliates, press, invoices, follow-up, and full deal memory. Founded by CEO Jake Browne with co-founder Grace Beverley.

## What Emma is
- Emma is an AI talent manager for professional creators and their teams, including creators with large audiences and significant brand revenue.
- Product: Emma
- Company: Creator Compute Company (formerly Retrograde)
- Site: https://itsemma.ai

## Key pages
- Emma product and use cases: https://itsemma.ai/emma
- Resources and articles: https://itsemma.ai/resources
- FAQ: https://itsemma.ai/resources/ai-talent-agent-for-creators-faq
- Company and origin story: https://itsemma.ai/company
- The story behind Emma: https://itsemma.ai/resources/creator-compute-company-retrograde-emma

## What Emma does
- Brand discovery and audience-fit matching
- Contact finding and verified emails
- Outreach drafting and sending across email, iMessage and WhatsApp
- Inbound deal triage, gifting, affiliates, and press
- Pricing, negotiation, and contract / usage-rights review
- Creative brief breakdowns
- Replies, follow-up, invoices, and full deal memory
- Content brainstorming and assistant tasks such as booking travel
- Accepts images and video (screenshots, contracts, content) as input
- Keeps the creator in control: drafts first, sends on approval

## Contact
- Support: support@itsemma.ai
- Press: press@itsemma.ai